About Us
A brand where individuals can feel energised.
ABOUT ZUVA
Who we are.
We came this close to giving up.
Twice, our brand name was taken away. Twice. We had to start over.
It felt like a losing battle. We'd built something that felt like ours, only to watch it slip away. But we refused to quit.
Rebranding was gut wrenching. A massive setback. We had to throw out everything just to keep going. Walking away was tempting, but we were too close.
So we chose to fight for our dream.
Let's rewind. Where did this start?
In 2019, two high school friends (us) decided to build something bigger than gym clothes. A brand about mental strength for anyone who's felt like giving up but pushed through.
The idea was born in a cramped Sydney apartment. Daniel, a crane operator and fitness enthusiast, dreamed of gymwear for those who trained hard. He turned to Nick, a web designer and marketer. A perfect match.
Together, we grew iLIFT Activewear, a name that resonated with the fitness community but was too close to others in the market.
Then came the first blow.
In 2021, trademark issues forced us to abandon the iLIFT name. Our dream, our identity... gone.
We were devastated. But after late nights and too much coffee, we created Lyve.
It felt right. Fresh and bold. We launched with everything we had. But within a year, another legal battle forced us to let it go.
Goodbye, Lyve. You were sexy. Maybe you'll return one day.
And then came Zuva.
In 2023, we finally found our name. Zuva. A name that was truly ours, trademarked and secured. It took over a year to rebuild from scratch, but it was worth it. This time, we knew it was right.
The Brand.
Zuva is more than just an activewear brand.
It’s a symbol of resilience.
A reminder that no matter how tough the journey gets, you are capable of pushing through and rising stronger.
Born from the belief that strength isn’t just physical, but mental too.
Zuva is an Australian owned brand for those who refuse to quit. For those who know that every setback is simply an opportunity to come back stronger. For those who see the hard days as the very moments that shape their success.
At Zuva, we don’t just design clothes, we create a mindset. A mindset that says: keep going, no matter what. We believe that every step forward, no matter how small, brings you closer to your goal. Thats what fuels us and what we want to fuel in you.
What we do.
Empowering You.
Zuva is all about inspiring those to keep going, no matter how hard it gets.
We are activewear designers who love to make a difference in the lives of those who seek inspiration.
Purposeful Designs.
We are passionate and driven by the desire to shine within and we like to do things right, every step of the way by designing unique apparel that is lively and performance-orientated.
We have partnered with the most bespoke garment makers and producers who help us bring our design vision to life.
FEEL THE FORCE.
Explore a new energy.
Zuva isn’t just activewear. It’s the standard that demands more. It’s the edge that makes greatness inevitable. It’s never too early. It’s never enough.
What Zuva means.
Zuva, drawn from African origins meaning day and sunlight, embodies pure energy and luminance. It is a symbol of vitality, a spark that fuels exploration, resilience, and the pursuit of challenge. Across the globe, people are drawn to what radiates vibrance, chasing the light that drives them forward
SUNLIGHT
= Vitality
It’s the force that drives men to explore, to push, to rise.
